Former president’s cryptocurrency sees growing adoption despite volatility
Donald Trump’s official memecoin, $Trump, is moving beyond speculation and into the world of retail. Several online stores have begun accepting the cryptocurrency as payment, allowing buyers to purchase Trump-branded watches, fragrances, and sneakers using the token.
Websites like GetTrumpWatches.com, GetTrumpFragrances.com, and GetTrumpSneakers.com, which license the former president’s brand, now offer $Trump as a checkout option alongside traditional payment methods like credit cards and Bitcoin. Travel booking platform Travala.com has also joined the growing list of businesses accepting the coin.
From Memecoin to Marketplace
Launched on January 17, 2025, the Trump-branded memecoin quickly became a hot topic in political and financial circles, thanks to Trump’s personal promotion on social media. While its value has seen significant swings, the token still held a market capitalization of $5.4 billion as of Tuesday, according to CoinMarketCap.
The move to integrate $Trump into e-commerce comes as a response to skepticism about the token’s real-world utility. Cryptocurrencies—especially volatile ones like memecoins—have historically struggled to gain mainstream adoption as payment methods. Unlike stablecoins, which are pegged to traditional currencies, speculative digital assets often deter merchants due to price fluctuations.
Memecoin : A Potential Windfall for Trump
Despite the volatility, the Trump memecoin has already proven lucrative. Bloomberg estimates that at least $11.4 million in fees have been generated for entities linked to the former president since its launch. More revenue is expected as a significant portion of the token supply remains locked but will gradually be released to Trump-affiliated organizations.
The coin was initially launched on the Solana blockchain and currently has around 700,000 holders, according to Solscan. To use $Trump for purchases on affiliated websites, buyers must select the Solana Pay option at checkout.
Memecoin:Â Crypto, Politics, and Conflict of Interest Concerns
Trump’s growing involvement in the cryptocurrency world has raised ethical and regulatory questions. His administration is expected to play a key role in shaping the future of digital asset regulation, creating a potential conflict of interest as he stands to profit from the industry’s growth.
In addition to the memecoin, Trump has previously ventured into blockchain-based projects, launching NFT collections featuring heroic depictions of himself and partnering with World Liberty Financial, a yet-to-launch crypto platform that promises yield-earning opportunities for digital asset holders.
What’s Next for $Trump?
The memecoin’s future remains uncertain. While recent retail adoption marks a step toward legitimacy, its long-term success depends on whether it can maintain value and avoid the fate of other short-lived crypto trends. For now, Trump supporters and crypto enthusiasts alike are watching closely as $Trump continues its unpredictable journey.
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