In the fast-paced age of online gaming and sports betting, few brands are as synonymous with interest and respect as BetMGM. Conceived from a robust joint venture between MGM Resorts International and Entain plc, BetMGM has emerged as a major platform in record time, offering sports betting, online casino play, and poker across a number of U.S. states.
What sets BetMGM apart isn’t just its strong branding or seamless technology; it’s the leadership behind the scenes that has propelled the platform to the forefront of a hyper-competitive industry. While the American market expands post-PASPA, millions of players are making active use of sites like BetMGM.
Many users track ongoing offers and BetMGM casino reviews to decide on the latest offers and user experience available. But for all the glamour that comes with every offer of promotion and smooth user experience, there is a group of individuals who have built the company’s strategy, culture, and innovation.
Adam Greenblatt – CEO, BetMGM
Headlining BetMGM is CEO Adam Greenblatt, an experienced executive who has spent time in both the gaming and technology sectors. Greenblatt previously served as the Director of Corporate Development and Strategy at Entain (formerly known as GVC Holdings) before being named BetMGM’s CEO. There, he helped develop the joint venture that resulted in BetMGM.
Greenblatt’s emphasis is firmly grounded in scale, user experience, and strategic partnerships. Under his leadership, BetMGM has expanded forcefully into dozens of U.S. jurisdictions, formed partnerships with major sports franchises and media partners, and focused on a mobile-first approach that appeals to modern users.
For bringing together analytical brains and market savvy, Greenblatt often speaks about the importance of customer trust and brand integrity in an industry that needs compliance alongside creativity.
Bill Hornbuckle – President & CEO, MGM Resorts International
While Adam Greenblatt is in charge of day-to-day operations at BetMGM, the guiding hand of MGM Resorts International CEO Bill Hornbuckle cannot be overlooked. With over 30 years of experience in the hospitality and gaming sectors, Hornbuckle brings institutional knowledge and a customer-centric approach to BetMGM.
Hornbuckle has spearheaded the alignment of MGM’s land casino stable with BetMGM’s internet business. Such omnichannel integration (where loyalty points, hotel stays, and in-store experiences get mixed with online play) is a tactical foundation that gives BetMGM an edge over rivals.
Through linking BetMGM’s growth to MGM’s luxury positioning as well as the entertainment-based model, Hornbuckle has ensured the user has high-quality content consistently, whether they’re in Las Vegas or the living room.
Jette Nygaard-Andersen – CEO, Entain plc
Jette Nygaard-Andersen is the CEO of Entain and the other members of the power couple duo. She was named in 2021 as one of the few women to lead a major global sports betting and gaming group. With a background in media and technology, she has played a key role in shaping Entain’s digital strategy, which would inevitably inform BetMGM’s strategy.
Nygaard-Andersen is known for her passion for responsible gaming and innovation. Under her leadership, Entain has strengthened its efforts towards leveraging AI-facilitated tools that detect at-risk behavior to ensure that BetMGM commits to its promise of having a safe gaming platform. Her focus on sustainability and long-term growth makes her key to driving the company’s future-looking, ethical business model.
Matt Prevost – Chief Revenue Officer, BetMGM
Among the key drivers of BetMGM’s successful business is Matt Prevost, the company’s Chief Revenue Officer. Prevost is the revenue strategy, customer acquisition, and partnership brand lead. His background in Coral and Virgin Atlantic gives him a blend of travel, entertainment, and digital commerce experience.
Prevost leads BetMGM’s premium-festival alliances – i.e., NFL, NBA, and NHL, celebrity sponsorships such as the Jamie Foxx and Marshawn Lynch brand ambassadorships. A narrative-driven, audience-empathy-at-heart and data-driven personalization strategy-thinking leader, his vision assists bet in crafting a keen, distinctive picture in an unorganized industry.
Maria Tomlinson – VP, Diversity & Inclusion, BetMGM
While the online gaming industry is still growing, diversity and inclusion are no longer buzzwords, they’re now essential components of sustainable growth. BetMGM Vice President of Diversity & Inclusion Maria Tomlinson is leading efforts to make the company’s workplace and customer-facing practices as diverse as its growing user base.
Tomlinson’s initiatives range from recruiting strategies and internal fairness audits to inclusive game design and community outreach. Her work is one of the reasons that makes BetMGM a values-based brand, rather than simply an entertainment brand.
A Culture of Innovation and Integrity
What unites BetMGM leadership is a shared passion for innovation, regulation, and user trust. Operating in one of the most regulated industries on the internet, BetMGM has invested heavily in compliance and transparency, assuring users that they are playing in a fair, safe, and responsible environment.
In the meantime, BetMGM’s technology infrastructure continues to advance. Through data analysis, homegrown software creation, or partnering with technology providers, the site is a forward-thinking operator that is receptive to new customer experiences and state-specific customization.
Looking Ahead
As online gaming becomes increasingly mainstream, BetMGM’s management continues to pursue new verticals, from esports and iGaming to virtual sports and augmented reality use. As new jurisdictions open up to online gambling and more players migrate to mobile-first entertainment, BetMGM’s management keeps its focus on growing well while offering best-in-class, responsible play.
The meteoric rise of the company is not a matter of simply responding to market demand (it’s the result of visionary leadership, risk-taking, and a deep understanding of what users need today. For BetMGM, the game isn’t as much about luck) it’s about experience, strategy, and leadership that knows how to get ahead of the curve.
