Have you started your Facebook campaign but not getting enough followers? Since there are millions of creators who are posting quite interesting content, reaching the desired number of Facebook followers and becoming a popular creator can be challenging. These 10 simple tricks can help you to increase followers and likes on your Facebook page organically.
1. Change the type of your post.
If you are uploading the same type of content in your posts, stop doing so because people get bored of seeing similar content daily. So, try some other form of visual content and evaluate what is more effective to drive higher engagement. GIFs, videos, polls, memes, articles, pictures, infographics, and testimonials can be the best form of content to keep the audience engaged on your page. Users like and share content they find informative, engaging, authentic, and shareable.
2. Upload informative content.
People like and share educational or informative posts that introduce them to new things or answer their concerns. They quickly share that post with their family and friends to let them benefit from it. The more your post is shared on Facebook, the more followers and likes you will get. More followers means more leads and conversions. You can post infographics, online tutorials, or how-to guides on the most searched topics.
3. Repost your top-performing post.
If you have any best-performing Facebook posts, get the most out of them by boosting them on your page. You can use Facebook analytics to find a post with higher engagement. Popular posts getting an increasing number of comments, likes, views, and reactions have more chances to appear in the news feeds of more people.
When you don’t have ideas for unique content, repost your trending post. Since your audience has engaged with it in the past, they would continue to engage with it and show more engagement. To make your top-performing post ads more engaging, keep them concise and limit the time period because content’s performance starts reducing when run for more than a week.
4. Follow leaders/influencers in your niche.
The social media world including Facebook is flooded with lots of influencers in different industries, such as technology, entertainment, fashion, traveling, and more. Most users follow influencers and never miss watching their posts to get updates on their everyday activities.
Have you ever wondered why influencers get increasing success and fame among the audience? The reason is they understand their audience and know what is happening in their industry. So, follow popular influencers in your niche and find out what they do to get higher engagement. Determine what topics, trends, wording, and design choices they practice.
5. Stop using engagement baits.
The rapidly updating Facebook algorithm is making it difficult for brands and creators to strategize how they can earn engagement on their posts and pages. Some creators start asking their audience for likes, comments, and shares to keep engagement levels rising constantly. This habit is known as engagement bait and is usually considered to be avoided. Practicing this habit can make the algorithm penalize you by dropping down the ranking of your posts in the news feed.
Instead of engagement baits, you can opt for natural ways to encourage the audience to comment and share your post. For example, you can ask a question or create a poll requiring your audience to share their opinions or discuss the posts, thereby encouraging more engagement.
6. Upload content when your users are online.
Well, there is no universal best posting time on Facebook because it varies based on the target audience and location. So, it is best to find the right time using your Facebook Page Insights and extracting precise user data. Go to the Post tab and access the information about when your followers are active daily on Facebook. Sometimes it happens that one post works well in the morning while another one drives engagement at noon. So, it is best to post content when it is relevant.
7. Keep up with the seasonal trends.
No matter which niche your page belongs to, you must be ready to follow seasonal trends in your content strategy. Figure out what your audience is thinking about a specific time of the year and what they would like to discover at that moment. Customize your content to the upcoming holiday, festival, season, or other seasonal trends in your niche by giving special holiday discounts, launching new products, etc.
8. Upload Facebook stories.
Stories are considered the most popular type of content on Facebook because they appear on the top of the feed and Messenger box for 24 hours. Users quickly notice stories and see them because they are only up to 15 seconds in length. So, create stories to develop urgency and excitement among your audience. To make your Facebook stories more interactive, you can add voting stickers and polls.
9. Generate posts that offer value.
People choose to see and like a post that offers them some value and is worth their valuable time. Creating valuable posts that offer something free, discounts, news, etc. can increase your Facebook likes, shares, and follower count. So, before sharing any post, ask yourself if it provides some value to your followers.
10. Place effective call-to-actions (CTAs).
People usually see a post, enjoy it, and scroll down to another post without giving any reaction or like. CTAs are the most powerful tools that encourage viewers to give a response to a post. When you watch any video, you might hear creators asking their viewers to like and comment on their videos and follow their page for more content. This reminds viewers to hit the Like button if they find a post interesting. So, when you create any post, add effective CTAs, such as “click the like button”, “click a link to reach our shopping portal”, “share the post with others”, “ask or answer a question by commenting on a post”, etc.
Hopefully, these tips will help you to grow your Facebook presence with increased followers and likes.
