In recent years, leadership has emerged as a critical factor differentiating between a successful team and one struggling to meet its goals. The healthcare industry, in particular, demands leaders with unique skills such as self-confidence, integrity, assertiveness, clear vision, effective communication, and flexibility, among others. Such skills are crucial to driving quality healthcare management, which is essential to the ongoing strength of the healthcare industry.
The healthcare sector has seen numerous leaders emerging in recent years. Female representation in healthcare management roles, which was considerably low in the past, has significantly increased. Dale Mouscos, the Marketing Manager at Hoya Vision Care Canada, is one such leader who is leveraging her avid marketing experience in the healthcare sector to help the company thrive.
Dale holds a diploma in Business Marketing from Sheridan College and has worked for 15 years in various marketing roles across different industries, including Real Estate, Financial Services, Logistics, Promotional, Golf, etc. She joined Hoya in 2017 and has been instrumental in the company’s growth over the past four years.
Hoya Vision Care has been a passionate and global leader in optical technology innovation for over 60 years. The company manufactures high-quality, high-performing eyeglass lenses and continues to drive optical technology innovation with the aim of finding the best vision solutions. Hoya supplies eyeglasses in 52 countries with a network of over 18,000 employees and 45 laboratories around the globe.
As the Marketing Manager at Hoya Vision Care Canada, Dale manages a team of passionate individuals who are focused and efficient at creating effective tools and collateral to support the business needs and objectives. Her primary roles consist of planning strategic initiatives, preparing communications, launching and supporting new products, evaluating and maintaining partnerships with industry professionals, and planning events.
The COVID-19 pandemic has presented an opportunity for Hoya Vision Care to show its valued customers the true meaning of the word partner. Dale believes that the toughest times allow true colors to come to light, and Hoya Vision Care was happy to have the opportunity to do that. The company supported independent eye care professionals through education, training, and tools they could use to make the most of the downtime that most of the industry went through.
Dale believes that incorporating a new standard of service in the optical industry for patients will be widespread and appreciated by patients. Hoya strives to continue offering innovative solutions to the eye care industry and lead with revolutionary technology. The company’s new products are always developed with the customers’ best interest in mind while taking their feedback and wish lists into consideration.
Dale, having successfully managed leadership positions across several industries in her dynamic career, advises young entrepreneurs to take educated risks, build a network, believe in the product, and anticipate challenges to successfully run a company. She encourages entrepreneurs to always be at the forefront to lead as things are always changing.
