Fitness has evolved a lot from the conventional times. Moving from field works to gyms and now in your mobile phones, how convenient it has become to keep yourself fit. Furthermore, the recent COVID-19 pandemic has shifted the focus of the masses towards their health even more.
But who are these people who work tirelessly to keep others fit and what are the things they usually are involved in? Trust us our journey of The Most Empowering Women in Business 2023 has introduced us to some of the women business leaders who are leading the segment from the front and have some of the most amazing stories.
One such personality is Alice Veglio, founder of Bright & Fit Fitness Program. Her journey showed us that she is not only a personal trainer but also a women empowerment activist. To add more, the wide range of positions and roles that she has handled has taken us to some of the most prestigious fashion shows and weeks such as Paris, Dubai, Rome, Maldives, and Qatar.
But her story from a studious child to an inspiration to many women is just as interesting as working on one’s fitness. So, without further ado, let’s deep dive into Alice Veglio’s journey.
The Genesis
Alice launched her Bright & Fit Fitness Program in 2018, but its genesis story started back when she was 13 years old. After being diagnosed with a vertebral rotation she would have been forced to give up all her physical activities. Being a profound ballet dancer since the age of three, it was what she had to give up for a free and happy future.
Soon Alice found herself immobilized with a cast on her back but fortunately had avoided a serious operation. Realizing her helpless state, soon after recovery she made her life’s mission to regain her freedom and help others become fit.
After studying at some of the best institutes with a wide range of academic accolades from economics and marketing to holistic sciences and NLP practitioners, Alice basically mastered all the things that were related to healthcare.
Her academic success got her the role of Sustainability Journalist at the WEGO office at the United Nations, she was having the world at her feet by the age of 23. But she wanted more and that’s how the Bright & Fit Fitness Program started.
Vision and Mission
‘My greatest ambition in my everyday life is to be able to make a concrete difference and make my effective contribution to the life of women regardless of their physical, geographical, and social condition. My main goal is to allow people to live better, reconsider their potential, and become aware that anything is possible in life. This vision characterizes every innovation and initiative in the company. It’s for that reason that in June 2021 we started an important charity project called Bright &Fit Cares through which we offer concrete help to women with physical or social difficulties. Our first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy.’ Catherine notes.
The Dream
Alice started her first start-up dedicated to holistic fitness and female empowerment in UAE in January 2019. More than 45,000 women registered under the program and in just 2 years it had already crossed the 1 Million dollars mark in turnover.
Talking about the Bright & Fit program, Alice says, ‘Bright & Fit is the first online Holistic Fitness program with medical certification in Italy. Today Bright & Fit has its modern and technological native app available in Apple and Google store that allows women from all over the world to have everything they need to stay fit and happy within one click. Bright & Fit is not just a fitness program, it is a personal transformation tool that aims to help women redesign their perception of their limits and help them through home fitness, mindset exercises, and nutritional advice to regain self-esteem and a better quality of life. In December 2023 Alice launched also a life coaching academy “Brighter Me Academy” to help women achieve the best life coaching tools and the best version of themselves in any area of their lives by overcoming limiting beliefs and fears. Brighter Me Academy is the first life coaching online program for women empowerment in Italy.’
‘Bright & Fit since September 2022 is also a coaching academy and learning company in which healthcare professionals and personal trainers can receive a full learning experience and improve their knowledge with Alice’s Holistic approach and from December 2023 Alice will launch her innovative life coach academy for women empowerment. Alice is also leading a group of Health Professionals that provides a high-quality and customized Bright & Fit Program experience to all members. Bright & Fit is a company created by a woman for women with the deep desire to allow even those who have little time available, those who cannot train in the gym, and those who do not have fitness equipment available, to be able to train with the best results in 15-30 minutes a day without the need for equipment and just by using their smartphone,’ she further explains.
Turning Dreams into Reality
Talking about her achievements with Bright & Fit, Alice further says, ‘Today Bright & Fit has more than 25 members in its team entirely dedicated to the project and the incredible results achieved by the users of the program have led numerous magazines and television channels to talk about Alice, including Forbes Italia, Forbes India, RAI 3, La print, Thrive Global, Yahoo finance, California Herald, London Daily Post. Alice in November 2021 was called on the stage of WomenXImpact, one of the most important events of entrepreneurship and female empowerment at an international level, as a successful case study for the world of female empowerment.’
Message for the Future
When asked about the message she wants to put out for the world, Alice emphasizes, ‘I believe that the only limit for a woman as a leader is the limits imposed by the environment around us. Since we were children, we have been asked what we want to do when we grow up, thus suggesting that we can be only one thing (just a wife just an entrepreneur, or just an athlete). However, what many do not consider is that we can be everything! A woman can be a caring mother, a loving wife, a successful entrepreneur, and a performing athlete all at the same time! Stereotypes are the real obstacle to the success of many women. It is for this reason that my company and my daily mission is to demonstrate that we must not give up on our dreams and that every woman can be anything she wants to be in this life.’
