With the emergence of more digital solutions every day, it should come as no surprise that interacting online has become more than just using apps and dedicated websites. Instead, netizens cannot only interact with one another online but also game, shop, study, and even spend time together online. With this normalized approach to online interaction, a new frontier for communication has formed on chat-based platforms such as Telegram and Messenger. These platforms allow for the convergence of commerce, entertainment, and communication-based features to offer convenience, personalization, and efficiency. The three pillars of this development lie in the betting, banking, and browsing spheres, so let’s take a closer look.
The Conversational Commerce Revolution: Beyond Text
Initially, most chat platforms were used as a means of sending simple text messages to allow for easy and convenient communication between two parties. However, this is no longer the case, with many chat-based platforms having evolved into ecosystems that allow for convenience and communication in one place. This social-functional model appeals to many users as they can go about daily activities in a familiar interface without jumping between apps. Implementing AI (Artificial Intelligence) has significantly streamlined this process, with many users getting instant responses. A good example would be Telegram chatbots, where users can access various services, from payments to gaming.
More specifically, iGaming Telegram chatbot casinos have been on the rise, with more users opting for this convenient gambling method. AI plays a large role, influencing many factors, including personalizing a punter’s bonus inside Telegram chatbots or even algorithm-based game suggestions. Of course, business operators also benefit significantly as the increased app engagement is great for retention rates and revenue build-up. Additionally, WhatsApp and Messenger chatbots have made it that much easier for larger platforms and companies to offer quick customer support.
Betting: The New Digital Arena
As one of the pillars of this chat-based model, betting has always been a popular activity among punters, but it is even more so now with such ease of access. Living in a digital age means shifting away from physical locations and pulling towards websites and dedicated apps. This is no different for sports betting, with the evolution merging dedicated apps with standard communication platforms. Of course, these come with some unique features that can prove advantageous to users who prioritize ease of access and personalization.
Many chat-based sportsbooks offer users convenient, real-time updates they can read on the go. Information such as betting odds, live scores, and game statistics is delivered directly to your inbox, mitigating the need to log into third-party applications or websites. Even better, users can quickly access the relevant information by using the command options offered in the chat. This is often where AI comes into the picture, providing users with intuitive links and guides on navigating the environment. Further appeal lies in the community aspect of such platforms, making it easy for punters to interact with one another in real-time.
Whether exchanging experiences or reaching out about shared losses, chat-based apps add the human touch to sports betting. Since punters will use this form of betting more frequently, these chat-based apps send out personalized alerts regarding bonuses, game stats, or overall results. Additionally, API integrations and secure in-chat payment gateways provide users with peace of mind that their information will be protected. Some sportsbook chatbots may even offer players access to responsible gambling tools to emphasise the need for safe play.
Banking: Financial Transactions at Your Fingertips
Banking, online transactions, and payments are other areas where these chat-based platforms dominate. There is no longer a need for dedicated banking portals or apps, as users can access such features directly from their favorite messaging app. Naturally, these are all features integrated into the platform based on bank-specific service offerings, but allow for consumer convenience. A good example is using a WhatsApp chatbot for your specific bank when you want to check your account balances or view recent transactions. Some banks even allow users to send money via a chatbot or chat-like feature to their loved ones using chat commands. However, let’s say you encounter an issue while trying to make a transaction and are unsure what to do.
Well, these payment chatbots will offer AI-controlled FAQs to guide users and direct them to a human agent should the query be too complex for a bot. Opening credit card applications can be time-consuming, alongside credit card management, as you need to jump many hurdles to get it done. These chatbots eliminate this need, offering simplified versions of these applications or processes in a chat-based setup for user convenience. Of course, payments via any online platform will spark most users’ concerns regarding security. Beyond secure gateways, these chats have high-end encryption, multi-factor authentication, and comply with strict banking regulations.
Browse & Beyond: Content, Commerce, and Community
Finally, there is the sphere of commerce and content consumption, where chat-based apps dominate. Most users will need to head to various websites and apps to stay up to speed on the latest news or enjoy their favorite online content. However, users can now access all of this and more within a singular chat, getting access to articles, product catalogs, and entertainment features with a simple chat command. Personalization would come in product adverts based on user preferences, allowing for more convenient product discovery. Even more, users can add items to a cart (similar to online shopping sites) and complete a purchase all within the same chat.
Perhaps you ordered a package from Amazon and don’t feel like logging into the app to check for delivery updates. Great news: These shipping updates and other delivery details can be accessed or sent to you on WhatsApp, Messenger, Telegram, or any platform of your choice. A great feature of many shopping apps is the review option, wherein buyers can rate a product after buying it, and future shoppers can read the ratings. More chat-based platforms are integrating this model into their interface to make product discussions easier and increase brand engagement.
In Conclusion: The Opportunities and the Road Ahead
Chat-based platforms hold much potential for users and businesses alike, offering convenience and ease of access while presenting a new target market. This space is ever-changing, with many innovations currently in development as user adoption rates rapidly climb. While these may come with hurdles such as building user trust and navigating regulatory landscapes, it seems to be a successful endeavor.
