Jacksonville, FL, February 4, 2025 – Out-of-home (OOH) advertising has long been a complex and fragmented space—demanding brands to juggle media vendors, placements, negotiations, and production. Coastal Maverick, a woman-owned OOH consulting firm, is transforming the industry by offering a strategic, client-first approach that simplifies the process and delivers high-impact results.
Founded by Heather Waisanen, who has worked on all sides of the OOH industry—at OUTFRONT Media (a leading OOH media company), as a client, within agencies—Coastal Maverick brings a 360-degree perspective that allows brands to execute seamless campaigns with expert guidance.
“When I started Coastal Maverick, it was with one goal: To take the complexity out of OOH advertising. After working across media, client, and agency roles, I saw the same frustration—OOH campaigns were overwhelming, time-consuming, and lacked transparency. We built a solution that removes the barriers, allowing brands to focus on impact while we handle the strategy, execution, and results,” said Heather Waisanen, Founder of Coastal Maverick.
Beyond leading Coastal Maverick, Waisanen is deeply engaged in the business community as a member of her local Chamber of Commerce and a board member of its South Council. She is also a proud member of DPAA Global, the leading organization driving the future of digital out-of-home (DOOH) advertising.
What Makes Coastal Maverick Different?
Unlike traditional media buyers, Coastal Maverick is more than just a service provider—it’s a strategic partner committed to helping brands maximize their OOH investments through expert consulting and hands-on execution.
Comprehensive Industry Experience: Deep expertise from working across all sides of the OOH landscape:
- Media Perspective – Insider knowledge of negotiations, inventory access, and industry relationships.
- Client-Side Insight – Firsthand experience in managing marketing budgets, KPIs, and internal expectations.
- Agency Exposure – Broad market knowledge, enabling tailored strategies across diverse industries.
This unique 360-degree approach allows Coastal Maverick to anticipate challenges, identify opportunities, and craft data-driven OOH solutions that drive results.
End-to-End OOH Consulting & Execution Services
Coastal Maverick simplifies OOH by offering tailored consulting and hands-on campaign management for brands of all sizes:
Media Strategy & Planning
- Custom campaign ideation based on audience analysis, market insights, and business goals.
- Data-driven recommendations to ensure maximum reach, frequency, and impact.
Media Buying & Negotiations
- Leveraging industry relationships to secure premium placements at optimal rates.
- Transparent negotiations to maximize media value and budget efficiency.
Consulting Services
- Expert OOH guidance for brands looking to refine their strategy or enter the space.
- Custom roadmap development to align OOH efforts with broader marketing objectives.
Making OOH Advertising Effortless & Impactful
As OOH advertising evolves with programmatic innovations, data-driven targeting, and new digital formats, brands need trusted expertise to navigate the space effectively. Coastal Maverick provides the clarity, strategy, and execution support brands need to stand out in the competitive media landscape.
“OOH shouldn’t be complicated. Brands deserve a smarter, more efficient way to execute campaigns. At Coastal Maverick, we make it effortless—so our clients can focus on impact while we handle the details,” added Heather Waisanen.
About Coastal Maverick
Coastal Maverick is a woman-owned OOH consulting firm dedicated to helping brands simplify and optimize their out-of-home advertising efforts. With expert insights from all sides of the industry—media, client, and agency—Coastal Maverick delivers custom consulting, strategic planning, and seamless execution to ensure brands maximize their impact in the OOH space.
For more information, visit www.coastalmaverick.com or contact Heather Waisanen at Heather@Coastalmaverick.com