Unless your business falls into a specific, local niche, getting a successful idea off the ground without having a strong online presence just doesn’t seem feasible. However, I’d say the pendulum has swung the other way, too, and many businesses and CEOs spend too much time online, which can hamper business.
The Importance Of Effective Digital Marketing
Plenty of industries have experienced almost exponential growth due to the quality and consistency of their digital marketing. One of the most prominent examples is the casino gaming industry. Although some casino gaming companies will lay it on thick and inundate you with e-mail marketing and other types of promotions, other sites are more nuanced and let the quality of their games and their growing customer base do the talking.
The market continues to evolve, moving from traditional digital providers to alternate currencies like Bitcoin. Bitcoin is quickly becoming the industry’s new “challenger casino” and is slowly beginning to threaten the dominance of traditional companies.
Sites like www.ignitioncasino.eu are championing cryptocurrency casino gaming and using various strategies, as are many other casinos that allow users to gamble with cryptocurrency. Crucially, these companies do not cross the line of overreach and annoy their potential customers through excessive and unnecessary marketing ideas. Nor do their CEOs hamper their growth potential by posting social media posts constantly.
Defining “Too Online”
Too online might be a colloquial term, but it’s been bandied about in the digital age, especially since the beginning of this decade.
Instead of simply being online and doing enough to promote their businesses and ideas, some businesses and individuals are accused of doing too much to try and get their brand in the shop window. Obviously, in the vast world of digital business this can come in many forms, but some examples of being “too online” include:
- Lengthy ramblings or spending several hours a day on social media sites like X or LinkedIn. While it can be a great site to stand out, it can also be the worst place to stand out, if you’re standing out for the wrong reasons.
- Consistently interacting with posts or engagement bait to try and re-direct it to their business, stimulating engagement via provoking comments or news items.
- Excessive e-mails about offers and promotions.
- Constantly post clips, shorts, or statuses to force your business into the eyeline of others or their algorithm.
Striking A Balance
I understand that if you’re a business, especially a new one, you want to get your brand out there and market it effectively. If you’re in a competitive niche, this involves extensive amounts of time and money being poured into campaigns.
But you want to keep the focus on the business, not on your personal opinion. If you are “too online,” you risk becoming so glued to the brand that people will buy it based on whether they like you or your opinions, not whether they like the product.
There is a balance to be found; you don’t want to put off potential customers before they have even looked at your business, but you also don’t want to have zero presence. Those businesses that treat their marketing like a game of poker, know when to double down when they’re in a position of strength, and do not give too much of their “hand” or strategy away can leverage themselves into an advantageous position in the market, regardless of their niche.
Getting It Right – The Impact Of Business Perception
Starting as a new entrepreneur is tough. Although there are many tips out there that can guide you in the right direction, it is often the simple ideas that resonate the most. Go into a business that you are passionate about and have the knowledge of, and drill into the niche.
If you do this, you won’t have to post memes or competitions online constantly, nor will you have to try too hard to get people’s attention – your expertise and drive will shine through as long as you have a competent digital marketing plan that doesn’t try excessively hard to get people’s attention. I’m speaking from a personal perspective here.
Still, I actively avoid brands that are constantly advertised or spend millions of dollars scattergun approaching their ads across popular podcasts and other mediums – it feels desperate. As does the presence of CEOs who are permanently trying to thrust themselves into the limelight. Some CEOs know how to manage their presence and image online, but for those who are chronically online, it’s not a good look for business, especially in the long run.
Final Say
Being “too online” goes beyond business, in my view. If somebody is too online in their social life, they can end up disconnected or too engrossed in other people’s problems. If you’re a gamer and spend too much time online, you can neglect relationships with friends and family.
These things are fine in moderation, and I’d argue they are imperative in moderation if you want your business to grow into the modern digital market.
However, those who constantly use social media to post divisive opinions, excessively promote their business, or simply waffle on too much and constantly force you to listen to them aren’t going to evoke positive feelings. They certainly won’t inspire you to hand over your money to them or their product or service.
