Early Beginnings and Entrepreneurial Spirit
My entrepreneurial journey began with a deep-rooted passion for business, problem-solving, and innovation. From a young age, I was fascinated by how businesses operated and how strategic decisions shaped their growth. This curiosity led me to venture into the corporate services industry, where I saw an opportunity to redefine the way businesses in Singapore handled their incorporation, compliance, and financial management.
The Birth of Margin Wheeler
In 2011, I founded Margin Wheeler, a corporate service provider dedicated to helping businesses navigate the complexities of company incorporation, corporate secretarial services, accounting, and tax compliance. Recognizing that traditional service providers often lacked transparency, efficiency, and customer-centricity, I set out to build a company that would not only provide professional services but also ensure an exceptional client experience.
Over the years, Margin Wheeler has established itself as Singapore’s leading corporate service provider, widely recognized for its expertise, professionalism, and customer-first approach. Our commitment to excellence has earned us multiple accolades, including Best Business of the Year and recognition as one of Singapore’s Top 10 Corporate Consultants. Today, Margin Wheeler is known for setting industry benchmarks and being the go-to partner for entrepreneurs, SMEs, and MNCs seeking seamless corporate services.
Key Achievements with Margin Wheeler
- Successfully maintained an average annual growth of 30% in revenue and profit since inception.
- Built a strong reputation, securing the highest-rated Google reviews among corporate service providers in Singapore.
- Expanded services to cater to businesses of all sizes, from startups to multinational corporations.
- Developed a customer-centric approach, offering expert guidance tailored to individual business needs.
- Won multiple industry awards, solidifying our position as an industry leader.
While Margin Wheeler was thriving, I realized that the corporate services industry was still lagging in terms of automation and efficiency. This realization led to my next venture.
The Birth of Swiftly – Revolutionizing Corporate Services with Automation
In 2023, I launched Swiftly, Singapore’s first and only fully automated incorporation and corporate secretary platform. I envisioned Swiftly as the ‘future of corporate services’, designed to streamline and simplify business incorporation and compliance processes through automation and AI-driven technology.
Traditional corporate services were often slow, manual, and reliant on paperwork, which caused unnecessary delays and inefficiencies. Swiftly aimed to solve these pain points by enabling businesses to incorporate their companies and appoint a corporate secretary within minutes through a seamless digital platform.
Swiftly’s cutting-edge technology features:
- Instant company incorporation with AI-powered document generation.
- Automated corporate secretarial services, ensuring compliance without human delays.
- 24/7 AI-driven chatbot assistance for real-time support and guidance.
- End-to-end digital onboarding, removing the need for physical paperwork.
Since its launch, Swiftly has witnessed explosive growth, achieving a 4,000% revenue increase within a year. The platform has garnered media attention and has been featured in The Enterprise World as one of Asia’s Visionary Leaders in Company Formation and Growth.
Swiftly’s Key Achievements
- Pioneered Singapore’s first fully automated corporate services platform.
- Achieved a 4,000% revenue growth within the first year.
- Nominated for Asia’s Best Choice Award 2025.
- Featured in The Enterprise World’s Visionary Leaders in Company Formation & Growth.
- Helped thousands of entrepreneurs incorporate and manage their businesses effortlessly.
Challenges and Overcoming Obstacles
Every entrepreneurial journey comes with challenges. One of the biggest hurdles I faced was shifting customer mindsets towards embracing automation in an industry where traditional, relationship-based services had long been the norm. Educating businesses about the advantages of speed, efficiency, and cost savings through automation required strategic marketing and continuous innovation.
Additionally, navigating regulatory frameworks and ensuring Swiftly’s AI-powered processes complied with strict Singaporean business laws was a significant challenge. However, through persistent collaboration with legal experts and technology specialists, we successfully developed a platform that meets all compliance requirements while maintaining seamless user experience.
Future Plans and Vision for Margin Wheeler & Swiftly
As we move forward, my vision is to scale both Margin Wheeler and Swiftly to greater heights. While Margin Wheeler will continue to focus on high-touch, premium corporate services, Swiftly will evolve as a global SaaS-based corporate service platform, expanding beyond Singapore into new markets.
Key initiatives for the future include:
- Expanding Swiftly internationally, starting with key markets in Southeast Asia.
- Enhancing AI-driven compliance tools, making regulatory adherence even more seamless.
- Introducing blockchain technology for corporate records, ensuring transparency and security.
- Strengthening Margin Wheeler’s consulting services, offering deeper financial and strategic insights to clients.
My long-term vision is to revolutionize how businesses worldwide handle corporate compliance and administration, bridging the gap between traditional expertise and cutting-edge technology.
Final Thoughts
I am incredibly proud of what we have achieved with Margin Wheeler and Swiftly, but this is just the beginning. The entrepreneurial journey is one of constant innovation, resilience, and adaptation, and I am excited about the future. With a strong team, visionary leadership, and an unwavering commitment to excellence, we are set to redefine corporate services for years to come.
