“Empowered women empower the world.” This profound proverb reverberates throughout the corridors of modern business, where women are shattering stereotypes and reshaping leadership.
A confident and steadfast woman walks the halls of a busy multinational company, breaking barriers in a field that was originally male dominated. This phenomenon in the corporate world is represented by more than just one accomplishment; it is a movement in which women are not only engaging but also taking the lead with compassion and foresight.
Salma Asharef, Procurement Manager at Asharq News, embodies this inspiring narrative. From her modest origins to her significant influence in the media sector, Salma’s story exemplifies how personal values and professional success may harmoniously coexist, dismantling conventional boundaries and serving as an inspiration to others. With poise and resolve, she has shaped the future of the industry, and her journey exemplifies the revolutionary power of women in leadership roles.
Roots in Resilience
Salma’s story begins in Oman, where she was born. Her upbringing, marked by gratitude and a strong familial bond, laid the foundation for her character. “I always considered my life to be blessed and am sincerely grateful to my beloved parents for giving me the best education and upbringing, grooming me to be the best human being,” Salma reflects. Her family has been a pillar of strength, fostering an environment that encouraged her to pursue her dreams.
A Journey Through the Corporate Labyrinth
An ode to resilience and adaptability, Salma has worked her way up the corporate ladder for over 22 years. She started her career in Dubai with Technosat, where she worked as a Technical Specialist.
She then surpassed expectations and rose to the position of Procurement Manager at Asharq News, a Saudi Research & Media Group brand, proving that women can succeed where men have always reigned.
“Being a woman in the technical field was a learning curve, especially when women were rarely seen in the media & broadcast industry at the start of my career,” Salma notes. However, she is pleased to witness the growing presence of women leaders in the industry today. Her journey has been enriched by global exposure, strategic business engagements, and invaluable mentors who guided her along the way.
Challenges as Catalysts for Growth
Challenges are an inevitable part of any career, but for Salma, they have been instrumental in her growth. “My journey has been a wonderful learning experience. I met people from around the world, traveled to various countries for work, and engaged in strategic business decisions,” she says, expressing gratitude to her mentors and supporters.
Her outlook on life’s challenges is based on positivity and gratitude. Salma uses challenges as steppingstones to hone her abilities and broaden her perspectives since she sees them as opportunities to grow. With this outlook, she has been able to not only triumph against adversities, but also to fully appreciate the richness of her life’s experiences.
Rooted in Empathy
A variety of historical and modern ideas have had a profound impact on Salma’s leadership style and personal philosophy. The teachings of three great figures— Prophet Muhammad, Swami Vivekananda, and Mahatma Gandhi—have had a significant influence on her view of leadership and the meaning of life.
Furthermore, her perspective has been molded by the inspiring words of Sadhguru, Mufti Menk, and Dr. Wayne Dyer, which have brought optimism and profound contemplation of life’s meaning to her path.
A combination of agility, optimism, and conversations built on trust, describe Salma’s leadership style. The need of cultivating an atmosphere that prioritizes positivity, trust, empathy, and kindness is something she strongly believes in. Using this approach, she has successfully assembled cohesive teams that are characterized by high levels of mutual support and cooperation.
Salma considers understanding people to be one of her most significant achievements. “Being a happy individual who can sit back and say that I got the opportunity to understand people around me,” she shares, reflecting on the fulfillment she derives from connecting with others.
A Balanced Scale
For Salma, balance is not just a concept but a practice she diligently incorporates into her life. Her family is her anchor, providing a sanctuary where she finds joy and solace. “As my family is everything, they lay good trust in me. My weekends & AL’s are my best days with the family. Alhamdulillah, we are blessed with a good life,” she says, emphasizing the importance of quality time spent with loved ones.
Her personal mantra, “Life is truly blessed – live it with love and kindness,” encapsulates her approach to both personal and professional spheres. It serves as a reminder to embrace life’s blessings with gratitude and to extend kindness in all interactions.
A Vision for the Future
Looking ahead, Salma’s priorities are still centered around appreciating life’s riches and keeping a positive, carefree attitude. As a leader, she hopes to always put others’ needs before her own and to lead with empathy and integrity.
Being recognized as one of the “2024’s Visionary Women Leaders Shaping Tomorrow” is a testament to Salma’s impact and dedication. “Alhamdulillah–a blessing gifted by the creator and my sincere gratitude to my loved ones,” she expresses, acknowledging the recognition.
Aspiring leaders who want to combine their personal principles with their professional aspirations can find inspiration in Salma’s story. An optimistic attitude, empathy, and the ability to bounce back from adversities are all themes that emerge throughout her story. Inspiring and elevating people is an essential part of being a great leader, and Salma continues to prove this as she shapes the future of leadership.
