In today’s digital age, organizations face a significant challenge: balancing the need for security with providing a smooth user experience. Customers and employees demand simplicity when accessing and using services and systems, and if it becomes too difficult, they may seek alternatives that could have negative impacts on the organization’s bottom line and reputation. This is where digital transformation comes in, as businesses seek to modernize and improve their services with innovative features that prioritize user experience and customer journeys. However, this emphasis on “frictionless” experiences can compromise security, making it essential for organizations to strike a balance between the two.
One way to achieve this balance is through next-generation Identity and Access Management (IAM) services. IAM solutions incorporate the latest multi-factor authentication (MFA) systems, which demand additional layers of verification before or after the user enters their login details. While this may increase complexity, it can also enhance security, especially if the MFA approach involves more than one additional factor. For instance, IAM solutions may take into account different factors when verifying each user request, such as the user’s location, the time of the request, and whether the device is recognized.
A user-focused approach that prioritizes security while automating it behind the scenes can help organizations tread the fine line between user experience and security. Additionally, IAM solutions must be highly flexible to keep up with the pace of change and evolve along with the organization in question. This way, businesses can offer their end-users an intelligent and ever-improving security service that demonstrates how seriously they take data protection, while also providing seamless access to their systems.
Marc Vanmaele, CEO of TrustBuilder, is a seasoned expert in IAM solutions, having contributed to multiple organizations in the path of success. He advocates for a user-focused approach to IAM solutions that balances security with a smooth user experience. In conclusion, the key to secure digital transformation lies in striking the right balance between security and user experience, and IAM solutions offer a viable solution to achieving this goal.
