Brand Finance reports that Tata Group’s brand value has reached a historic milestone for Indian brands, approaching $30 billion. With a brand value of $28.6 billion, Tata Group has retained its title as India’s most valuable brand, according to the latest Brand Finance report released on Thursday.
The Brand Finance India 100 2024 report also reveals that the Taj hotel brand has been ranked as the strongest Indian brand.
This significant brand value, nearing $30 billion, mirrors the positive outlook in the Indian economy. Savio D’Souza, Director at Brand Finance, stated, “Over the past three years, the Tata Group has undergone significant organisational refinement, embracing digital transformation and advanced technology across its diverse businesses. The brand’s prominence has soared due to strategic sponsorships of the Indian Premier League, rebranding efforts in the aeronautical sector, and expansion through Westside and Tata Consumer products. The group also remains a leader in societal well-being and environmental stewardship, setting global benchmarks.”
Infosys ranks second in brand value, while HDFC Group has risen to third, driven by its merger with HDFC Ltd.
The report highlights that banking brands have seen double-digit growth in brand value, with Indian Bank, IndusInd Bank, and Union Bank leading this surge.
The telecom sector has experienced a 61% growth in brand value, followed by a 26% increase in the banking sector, and an average growth of 16% in the mining, iron, and steel sectors. Telecom giants like Jio, Airtel, and Vi have driven growth by adapting to changing consumer device usage patterns. In the banking sector, structural reforms and regulatory improvements have boosted the brand values of major public sector banks.
