ATLANTA and REDMOND, Wash. – The Coca-Cola Company (NYSE: KO) and Microsoft Corp. (Nasdaq: MSFT) today announced a multiyear strategic partnership aimed at accelerating Coca-Cola’s cloud and artificial intelligence initiatives, including plans to leverage generative AI models.
Under the five-year agreement, The Coca-Cola Company will capitalize on Microsoft’s trusted cloud, data and artificial intelligence capabilities to digitally transform its operations across various business functions. This includes migration to Microsoft’s Cloud, implementation of data and AI solutions on Azure, adoption of Microsoft 365 productivity cloud, and development of new generative AI models and solutions.
“As a leader in the beverage industry, Coca-Cola is committed to driving innovation and delivering world-class experiences to our customers and consumers globally,” said Brian Smith, Chief Information and Integrated Services Officer at The Coca-Cola Company. “This partnership with Microsoft will enable us to accelerate our cloud-first strategy, harness cutting-edge data capabilities and responsible AI innovations to transform our business operations.”
The comprehensive strategic partnership covers several key areas:The comprehensive strategic partnership covers several key areas:
Cloud Migration: Come December, all of Coca-Cola’s enterprise data footprint will be on the Microsoft Cloud, with Azure providing the cloud platform.
Data and AI: Coca-Cola plans to take advantage of everything Microsoft has to offer in terms of their data, AI, IoT and edge solutions in order to derive insights for improvement, optimize operations and develop intelligent solutions.
Modern Workplace: Coca-Cola will introduce New Microsoft 365 and cloud servers to the company enabling fast and dynamic employee collaboration.
Generative AI: Coca-Cola and Microsoft would create Common Generative AI models and solutions that will be tailored to specific operational and industry-specific needs of the company.
“I am happy to announce that microsoft and Coca-Cola are joining their strengths together to take machine learning and cloud computing to a new level in global marketing for one of the best-known brands in the world,” said Satya Nadella, the CEO of Microsoft. “Together, Coca-Cola, the global trusted industry leader in beverages will work with Microsoft, the leading cloud solutions and AI provider, to pioneer new transforming business solutions.”
The collaboration of two world-leading global companies sets in motion a synergistic process that is critical in their respective sectors. Our collaboration with Microsoft on this project truly marks a milestone of TCC’s digital transformational experience and its endeavor to provide cutting edge cloud and AI technologies for the industries.
