Selling products on an international e-commerce platform helps you reach shoppers in different countries and grow your business faster than ever. If you’re using a general ecommerce platform that serves buyers from all over the world, you’ll need to do a few things differently. This blog will share some effective tips that will help you grow your business on a general international ecommerce platform.
1. Use Product Titles That Make Sense Globally
Start with product titles that are easy to understand, and avoid using slang terms that don’t mean anything to a buyer in another country. Always remember to keep your titles clear and include some important words like the product type or purpose. As a result, this makes it easier for your product to show up in search results and helps more buyers know exactly what products they’re getting.
2. Add High-Quality Photos That Show Details
Photos matter a lot when selling online, especially if your buyer is in another country and cannot see the item in person. Use clear photos from different angles, along with shots of the front, back, sides, and close-up shots of the material or features. If you’re selling clothes, show someone wearing them, and if you’re selling gadgets, show how they work; your photos should answer buyer questions at a glance.
3. Write Descriptions That Explain the Product Well
A good product description should help the buyer feel confident about the purchase. Include details about the size, color, materials, how to use the item, and anything that makes it special. Avoid big or complicated words; just be honest and clear, and you should try to answer common questions. Furthermore, the more helpful your description is, the fewer questions buyers will have later.
4. Offer Reliable International Shipping
One of the biggest reasons buyers hesitate to place orders from overseas sellers is delivery. Choose trusted shipping partners who can deliver your packages on time, but if you can offer tracking numbers, even better. Be clear about shipping times, and don’t say “fast shipping” unless you can guarantee it. However, if it takes 14 days to deliver, say so, for you to build trust and avoid credible complaints.
5. Show the Right Currency and Measurements
When selling internationally, always remember to check if your store is showing the correct currency and measurements. For example, sizes in the US may be different from sizes in Europe or Asia. If you’re selling clothes, include a size chart that compares sizes in inches and centimeters. Aside from that, you need to make sure that the buyers see prices in their local currency whenever possible.
6. Provide Great Customer Support
Buyers from other countries may need more help than local buyers, since language barriers, time differences, and different buying habits can cause confusion. That is one of the reasons why it is important to be friendly, patient, and helpful. Try to respond quickly to questions or concerns, and if your platform allows, you can use auto-replies to let buyers know when to expect a response.
7. Understand Local Holidays and Promotions
If you’re selling on a global platform, you should learn about the key holidays in other countries. For example, Diwali in India, Singles Day in China, or Black Friday in the US are great times to run discounts or highlight special products. On top of that, by planning your sales more around those dates, you can attract more shoppers from different countries and improve your chances of making more sales.
Growing your business on an international e-commerce platform is possible when you focus on the right things. Keep your listings clear, honest, and helpful. Make sure buyers feel safe and supported throughout the process. Even small changes can lead to better reviews, repeat sales, and faster growth. Focus on what buyers need, speak clearly, ship on time, and try to improve your store step by step.
