The Washington Commanders, an NFL team, have entered a multi-year collaboration with Sire Spirits, a brand under the ownership of musician and entrepreneur Curtis ’50 Cent’ Jackson. As a component of this partnership, Branson Cognac has been selected as the team’s Official Cognac, while Le Chemin Du Roi has been named the Official Champagne. The initiative will also involve 50 Cent’s G-Unity Foundation partnering with the Washington Commanders Charitable Foundation on community projects in the DMV area.
Jason Wright, President of the Washington Commanders, hailed the partnership as a mutual commitment to community welfare, aiming to enhance the game day experience for fans. Sire Spirits will sponsor the Club Level Lounge, now known as the ‘Branson Lounge & Gallery’, as well as a Club Level Bar at the 50-yard line, renamed the ’50 Yard Branson Bar’. Fans over the age of 21 will have the chance to savor these spirits during game days and fan events.
Curtis ’50 Cent’ Jackson affirmed that this collaboration will expand Sire Spirits’ footprint in the NFL landscape. He perceives the change in ownership of the Commanders as an opportunity, expressing eagerness to engage with the DMV community and provide his cognac and champagne to fans following his international tour, Final Lap.
This partnership extends support to the Commanders’ community endeavors in the DMV area. The G-Unity Foundation will provide sponsorship for the Washington Commanders Charitable Foundation’s 50/50 raffle during game days. The ‘Branson Lounge & Gallery’ will showcase local artists’ creations for fan auctions, with a portion of proceeds benefiting a charity selected by the WCCF. Additionally, the G-Unity Foundation will endorse the WCCF’s annual Harvest Feast and back initiatives promoting social justice.
50 Cent’s G-Unity Foundation, established in 2003, is dedicated to aiding programs for inner-city youth across the nation. The Washington Commanders, founded in 1932 and currently owned by a consortium led by Josh Harris, boast a rich history, featuring multiple Hall of Fame coaches, 19 Pro Football Hall of Fame members, and five World Championship titles. The team’s relocation to Washington, D.C. in 1937 solidified its status as a prominent professional sports franchise.
