X, formerly known as Twitter, will introduce streaming and financial services in 2025, marking a significant expansion beyond social media. CEO Linda Yaccarino announced the development on Wednesday, positioning the platform as a multifaceted “everything app” aimed at competing with services like China’s WeChat under Elon Musk’s leadership. The announcement highlighted a bold 2025 roadmap, including innovations designed to connect users “in ways never thought possible.”
Introducing X Money and X TV
In a New Year’s message shared on X, Yaccarino unveiled plans for X Money and X TV, promising functionalities that transcend traditional social interactions. She also noted planned updates to Grok, X’s AI-powered chatbot, emphasizing the platform’s focus on leveraging artificial intelligence to transform user experiences.
This move aligns with the vision Musk and Yaccarino outlined during X’s 2023 rebranding, which included retiring the iconic Larry the Bird logo in favor of the minimalist “X” symbol. The platform’s transformation introduced features like X Premium and redefined verification processes.
At the time of rebranding, Musk described the platform’s evolution as more than a microblogging space, envisioning it as a hub for audio, video, payments, and banking. The ultimate goal: to create a global marketplace for ideas, goods, services, and opportunities.
What to Expect from X TV and X Money
While specific details remain under wraps, X TV is expected to function as a streaming platform, potentially featuring live sports and other media content. Meanwhile, X Money is likely to offer payment services, signaling a foray into financial technology. Together, these services aim to establish X as a comprehensive ecosystem of entertainment, commerce, and communication.
With these developments, X continues to pursue its ambition of reshaping the international social and economic landscape, leveraging advanced AI capabilities and diversifying its offerings. The platform’s 2025 initiatives underscore its mission to redefine digital interaction on a global scal